Sponsors usually want to achieve business benefit from their investment. This is typically derived from the development of important business relationships in the context of a highly exciting sporting situation. For example, by inviting clients and prospects to join them at race meetings, often with some level of hospitality provided, and from brand awareness through advertising on our race car and associating their brand with our motorsport activities.
As an independent racing team, we have more options available than most teams and are able to offer some unique opportunities to sponsors/partners, including TEAM NAME or a share of.
In 2012, we will be running cars in the British Touring Car Championship, the VW Cup, VAG trophy and Track day Trophy.
The higher up the level of racing, the more attractive it becomes to potential sponsors. For this reason, the opportunity to market products/companies etc who are involved in the BTCC is immense.
The high-profile BTCC delivers one of the most attractive 360-degree commercial and communications platforms in UK sport. There is no doubt that the BTCC has traditionally offered a unique opportunity for sponsors, packaging exciting brand values with a loyal, passionate and nationwide fan base, both trackside and via its ever-increasing live terrestrial television coverage. Indeed, the concept of instantly recognisable showroom cars competing bumper-to-bumper has always provided the BTCC with its own highly-popular ‘USP’ within motor sport.
Sponsors and business partners continue to utilise a range of strategic activation opportunities
that are unrivalled in contemporary motor racing and clearly make the BTCC one of the best-value
investments in the sporting marketplace. For any astute and imaginative company, participation
grants a powerful opportunity to bring alive a brand in front of hundreds of thousands of trackside
spectators and millions more TV viewers. The broad range of companies involved – many of them blue chip, whether suppliers to the BTCC or team sponsors – also demonstrates the power of a large crowd and prime-time TV audience, particularly when there is a strong demographic profile. That’s why the series has such strong appeal to both consumer and business-to business products.
One of the reasons as to why we are able to offer so much and run our own team is because in September 2011 we opened our own garage on Crossways Business Park in Dartford, Kent. We therefore have the premises, mechanics, tools & equipment etc. This is the culmination of 8 years work within motorsport which, with the help of family, friends and our loyal group of sponsors/partners, has helped us to reach this point. The fact that we introduce our sponsors/partners to each other has helped them with their own businesses too as where possible, they look to conduct business ‘in-house’, therefore adding additional value to their involvement with us.
There are various opportunities to suit all budgets which can include:
Share of team name
Company logo on Race car
Company branding on truck
Company branding on garage boards
Features on the official BTCC website
Features on Tony Gilham’s website
Link from Tony’s website to your company website
Company logo on all of Tony’s posters
Possible TV exposure
Company branding on team clothing
Company branding on drivers overalls
Coverage in every BTCC programme for the season
Coverage in press releases
Professional photographs supplied
Possible opportunity to promote within Tony’s garage and hospitality area
On top of the above, there is the added opportunity of taking clients to the races and have them get up close to the race car in the garage and on the grid prior to the start of the races and maybe be seen on TV and take them on a track day where they can experience the thrills of being driven at speed.
Tony’s distinctive pink & Lime Green livery appeals to many and as such last season’s car and our 2010 Porsche feature on the Forza computer game and Scalextric slot car systems provider Hornby Hobbies are making a model copy of the 2010 Porsche. Again, good coverage for any companies associated with us.
As an additional marketing/sponsorship/hospitality opportunity, Tony will also be competing and running 3 other drivers in the 2012 V W Cup, a championship that he won in 2007.
Launched in 2000, the Volkswagen Racing Cup is widely regarded as the most exciting saloon car championship in the UK and for 2012 it remains the sole saloon support race in the prestigious British Formula 3/British GT Championship package.
Open to any model of racing Volkswagen, the Cup has attracted drivers of the Beetle RSi, Corrado, Vento & Golf VR6, Golf GTI of every generation, Jetta, Scirocco, Polo, Lupo and Bora models. For a car to be allowed to race in the championship, it will need to be issued with a Volkswagen Racing logbook. To be eligible for this, it must either be a car that has competed in the championship in the past two years, or if it is new to the championship, it must be less than 10 years old.
Engine usage has been as varied as car choice, with turbocharged and even turbo diesel power joining the established four and six cylinder engines. This variety of machinery, representing Volkswagens of all ages, has made for one of the most colourful and diverse grids in motorsport, and is always a real hit with spectators.
An important facet is the continuing stability of the regulations, which is a fundamental principle behind the championship. Unlike ‘one-make’ championships, cars developed for the Volkswagen Racing Cup can be assured of many years of racing under stable regulations. This means that teams and drivers can invest in the cost of a new car confident in the knowledge that the car will remain eligible and its value will be retained over years to come.
With Volkswagen Racing UK running the series stability is ensured as well as the sort of profile that the championship deserves over future years. The championship features the major benefit of Motors TV television coverage, plus a high quality hospitality service, and other benefits for competitors throughout the season.
The double-header race format of the racing features seven weekends in the UK, which keeps the time and cost commitment of teams and drivers lower than most other series, and provides spectators with a very full day of Volkswagen action.
If you have any interest in becoming involved in our exciting projects or would like to know more, please get in touch as we would be happy to meet up to discuss in more detail.
Our Current Sponsors
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Throughout the past forty-one years the Wolfrace brand has been synonymous with
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Always at the forefront of manufacturing and quality control techniques, currently Wolfrace is the only UK based aftermarket alloy wheel brand able to offer a 5 year warranty on some of our standard finish alloy wheels, see the Wolfrace GB range. Our HQ in Maldon, Essex is the central hub of the company, sales, marketing and distribution work alongside our 30,000sqft distribution centre where thousands of
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We are a local business on a global scale existing in over 68 countries around the world and offer a portfolio of world class products within our industry on a local scale. We aim to be an integral and functional part of every community we exist in. We support the basic building blocks of community development and by offering the assembly of our products on a local basis we create employment, interest and the facility for individual and group expansion. We improve lives in every community we touch and believe in total equality. Our products are made from the finest quality materials, to the most exacting standards and constantly evaluated during the hose manufacture.
The History Of HEL Performance
HEL was established in 1985 as an authorised Aeroquip distributor and quickly gained a reputation in the Industrial, Marine and Hydraulic marketplace for a friendly approach to both quality and service. This developed into them becoming an authorised MOD contractor and an ISO9000 quality assured company. Quality is at the fore front of what we are as a company today. In 2000 the company was acquired by the current owners for the sole purpose of targeting the performance fluid transfer marketplace. The name was changed and the HEL Performance brand was born. The now world famous Devils Tail logo was commissioned and the brand was launched.
“Lucas Oil is America’s leading brand in the oils and lubricants sector
offering a premium brand of motor oils and additives. Lucas Oil work closely
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We specialise in all major sporting events, TV and film work, music festivals and corporate hospitality in the UK and across Europe. Our team ensure you have a first class service and experience from the initial enquiry right through to the rental. Contact us today to begin the experience you will never forget.
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